Advertising in The Village Pump

How to advertise in The Village Pump

The Village Pump is the local newspaper of Samford and surrounding areas and delivered straight into resident letterboxes. This free community newspaper has a current circulation of 6400+ and is proudly produced and printed locally.

We are supported to do this by more than 250 businesses who regularly advertise their
services. The majority of our advertisers are local businesses – large and small – and we encourage the community to support them, as they support us

Please read The Village Pump Advertising and Editorial Policy (PDF) in conjunction with the advertising information specified below to place an advert.

Download the advertising guide PDF

Requirements

Dates & Deadlines

Rates & Specifications

INVOICING & PAYMENT

DIGITAL ISSUES

AD & EDITORIAL POLICY

Advertising requirements

Please be aware that we do not create advertisements in house. If you are unable to provide your ad in the appropriate format indicated in the schedule below, we can recommend a local graphic designer who can create your ad for you.

Why choose The Village Pump for advertising

A true community newspaper

The Village Pump is the local newspaper of Samford and surrounding areas. This free community newspaper is proudly produced and printed locally each fortnight and has been serving the community since 1977.

The Village Pump is managed by the Samford & District Progress & Protection Association (SDPPA) – a non-profit community organisation which celebrated 50 years of service in 2020. The purpose of The Village Pump is to inform local residents about the achievements, issues, events and activities which shape this community. We are supported to do this by more than 250 businesses who regularly advertise their services. The majority of our advertisers are local businesses – large and small – and we encourage the community to support them, as they support us.

Your advertising dollars go further

Profits generated through advertising revenue are distributed back into the local community through a twice-yearly grants program. This is a uniquely local paper, supporting local people and initiatives.

Circulation

Current fortnightly circulation is 6400+, delivered directly into letterboxes in the following locations:

Armstrong Creek, Bunya, Camp Mountain, Cashmere, Clear Mountain, Closeburn, Draper, Highvale, Kobble Creek, Mt. Glorious, Mt. Samson, Samford Valley, Samford Village, Samsonvale, Wights Mountain and Yugar.

Multiple copies and magazine stands are available at these local businesses:

Belle Property, Community Bank Samford, Café Lagarto, Dayboro PO, Drakes, Drop Out Café, Flight Centre, Gleam o’ Dawn, Mooey’s Hardware, Mt Nebo PO, Ray White Samford, Samford Design & Print, Samford Variety Store, Samford Valley Veterinary Hospital, Spokes Café, The Slab Hut and the Tourist Centre.

Display section

Display advertising refers to the section of the paper from the front page up to and including the end of Real Estate. Advertisements in this section can be in colour or black and white and must be provided as finished art in a high-resolution pdf – no bleed or cut marks.

There is no positioning loading for display advertising as we do not guarantee specific pages or positions. All care is taken to ensure your ad is placed for optimum exposure and away from any competitor’s advertisements.

There is no standard column centimetre rate for display advertising.

Real Estate: Due to the layout of the newspaper, full page and half page ads are the most appropriate for this section. If your ad is less than half page, we reserve the right to place it in any area of the display advertising section. All care is taken to give priority placement to existing real estate advertisers.

Trade & business directory

This is a black and white section only and all advertisements are one column wide (6cm). Ad height may vary up to a 10cm maximum and must be provided as finished art in a high-resolution pdf. All ads in this section are placed in applicable alphabetical order relating to the business purpose. Bookings in each section are placed first in, best dressed. On occasion, ads may need to be moved in the alphabetical section for optimum space efficiency.

Classifieds

Classifieds are line ads only. Exact classified wording must be emailed to editor@villagepump.org.au prior to 5pm on the deadline date indicated on the 2023 Dates and Deadlines Schedule. We do not accept late inclusions. Line ads are charged at $3.00 per line.

Promotional material

You have the opportunity to insert your printed promotional material in the newspaper. Insert options are available to local and/or existing advertisers only and at the discretion of the Editor and a maximum of 3 inserts per edition will apply. If you would like a quote, please get in touch. editor@villagepump.org.au.

Dates and deadlines

For any queries, please contact the Editor via editor@villagepump.org.au or call 0477 663 696.

2023 Publication dates & deadlines

PUBLICATION DATE

DEADLINE – 5PM on following dates

20 January

12 January

3 February

26 January

17 February

9 February

3 March

23 February

17 March

9 March

31 March

23 March

14 April

6 April

28 April

20 April

12 May

4 May

26 May

18 May

9 June

1 June

23 June

15 June

7 July

29 June

21 July

13 July

4 August

27 July

18 August

10 August

1 September

24 August

15 September

7 September

29 September

21 September

13 October

5 October

27 October

19 October

10 November

2 November

24 November

16 November

8 December

30 November

Advertising bookings

All advertising bookings must be confirmed prior to 5pm on the deadline date indicated on the 2023 Dates and Deadlines Schedule. Early notice of your booking is appreciated, prior to receiving your artwork, to ensure space is available.

Artwork

All advertisements must be provided to us complete, in correct size and format, prior to the deadline date and time indicated on the 2023 Dates and Deadlines Schedule. We cannot alter your pdf and it is the responsibility of the advertiser to provide print ready artwork in the specified format.

If your advertisement is not received by this time, it will be automatically cancelled.

Article submissions

Each fortnight, there is a high volume of articles submitted for review which cover off the stories, events and activities happening around Samford. Please keep your submissions to 400 words maximum. If more information is required, we will email you to request it.

Please ensure that you have submitted your article prior to the 5pm deadline indicated on the Schedule. Your article will be reviewed and edited accordingly for the next possible edition. While all care is taken to ensure articles are placed, we cannot guarantee inclusion. In submitting your article, you are giving automatic permission to the Editor to edit accordingly.

Accompanying images:

• Please attach separately. Preference is for unedited images (large files are great) – multiples are fine so we can choose the best one.
• Please ensure prior approval has been given to you to publish any images of individuals. This is especially important if children are in the image. The SDPPA does not take responsibility for any images published.
• It is rare that we can include more than one image with your article. If space is a priority, we may need to exclude the image altogether.
• Articles and images are published at the discretion of the Editor.
• All Letters to the Editor will be reviewed and published at the discretion of the Editor and/or the Editorial Committee. In all instances, your name or part thereof will be published. ie first name and initial last name. There is no guarantee of publishing and we will not accept any letters that contain false, misleading or offensive information.

Promotional inserts

You have the opportunity to insert your printed promotional material in the newspaper. Insert options are available to local and/or existing advertisers only and at the discretion of the Editor and a maximum of 3 inserts per edition will apply. If you would like a quote, please get in touch. editor@villagepump.org.au.

Rates & specifications

All rates are GST inclusive. We reserve the right to cancel an advertisement if payment is outstanding past our terms.

Our A4 newspaper is printed fortnightly – CYMK on 80gsm bond – 3 column format.
Column widths: One column – 6cm. Two columns – 12.5cm. Three columns – 19cm. 

Display advertising size options

Display advertising rates

Trade & business directory - black & white section only

All advertising in this section is 1 column wide (6cm) only with height variations depending on ad content and spend. Rates are calculated at $9.00 per column centimetre. 

Maximum height is 10cm.

Minimum height is 3cm. 

Example:  4cm (high) x 1 col (6cm wide) = $36.00 per edition.

Classifieds

Line advertising only. $3.00 per line.  Placement is inside back spread. 

Promotional material

You have the opportunity to insert your printed promotional material in the newspaper. Insert options are available to local and/or existing advertisers only and at the discretion of the Editor and a maximum of 3 inserts per edition will apply. If you would like a quote, please get in touch. editor@villagepump.org.au.

Invoicing & payments

All rates are GST inclusive and terms are 7 days from Invoice date. We reserve the right to cancel an advertisement if payment is outstanding past our terms.

For further information and to book, please contact the Editor on 0477 663 696, or editor@villagepump.org.au.

Display advertising

Your invoice will be emailed on the publication date.

Trade & business / classifieds section

Your invoice will be emailed on the publication date of the first advertisement for that month and will include all advertising in that month. 

Promotional material

Your invoice will be emailed on the Friday of the applicable booking deadline week.

Cancellations after that time will incur a 50% cancellation fee.

Testimonials

"Call after call, the vast majority comes from The Village Pump ad. Far better than any other advertising I’ve ever done, including the money I spent on my website."

Brett, long term Trade & Business Directory advertiser

"I have always loved every edition of The Village Pump and religiously read all the articles. Thank you for letting us be a part of it!"

Local resident

"We love the local coverage we are able to give our properties from our Pump ads and find it very successful in marketing our properties."

Sally Klein, GM at Craig Doyle Real Estate

"We've been advertising with The Village Pump from the commencement of our business in 2008. We track where our enquiries are coming from, and the ratio of leads to money spent on advertising with The Village Pump far exceeds any other form of advertising that we have tried and is therefore strongly recommended."

Craig Bauer, North Brisbane Trees